With Google now pulling social posts into search results, your content could be discovered by people who have never even heard of you. In this blog, we explore what the Google update means for business owners and how to optimise your social media posts with keywords. Learn why not every post needs to be keyword-heavy, which posts you should optimise for leads, and how to balance discoverability with genuine connection. Make your content work harder on both social media and Go

There is a common myth that every social media post needs a call to action. In this blog, we break down why that is not true, when you should use CTAs, and when it is better to let your content speak for itself. Discover how overusing CTAs can actually reduce engagement, why genuine invitations work better, and how to make your captions feel more authentic. Build trust, spark conversation, and create content that connects without relying on forced prompts.

Learn how to adapt social media trends for your business. Discover why “overdone” content still works and how to make trends original.

Learn what content pillars are, why they matter, and how to use them to build a clear, consistent social media strategy for your business.